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Android users are less loyal to the brand
Survey suggests that Android users are more open to change their phone brand, compared to iPhone users.
Image from Buildfire
According to macrumors.com, Android users show lower brand loyalty and are almost four times more likely to consider switching devices as opposed to iPhone users.
However, among the 3.6% of iPhone users willing to switch platforms most would choose a Samsung smartphone or a Google device. Meanwhile, although many Android users tend to prefer Samsung or Google when switching, 26.8% said they would rather move to an iPhone.
Based on the survey's findings it is clear that iPhone users have a stronger attachment to Apple ecosystem compared to Android users.
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